Weeks after a FiercePharma webinar told drug reps to make the lab worker their first sales point and not the patient’s doctor (to avoid a delay in “therapy adoption”), the three-day Fierce Pharma Engage conference in San Diego unveiled more aggressive, stealth sales tactics. At the well-funded meet-and-greet with 700 well-turned-out attendees, 150 speakers, and
3 new pharma marketing tactics every physician should know originally appeared in KevinMD.com.
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