How drug and soap commercials are manipulating you

Having worked as a copywriter and creative director at some of the world’s top ad agencies, including McCann Erickson (now McCann Worldgroup), I am vehemently critical of new advertising. Why? I know the tricks and how they manipulate well — think the old TV series Mad Men. Leading the list of ads that I hate

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How drug and soap commercials are manipulating you originally appeared in KevinMD.com.

 

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