I first grasped the disconnect between health care professionals and the public while designing a brochure for a cornea donation campaign. My original concept featured a young boy smiling, wearing an eye shield—an approachable image meant to encourage public participation. But the overseeing specialist rejected it. He insisted instead on a clinical close-up of a
How health care branding can unintentionally stigmatize patients originally appeared in KevinMD.com.
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