A demographic shift in viewership With the rise of streaming, one platform is surging to prominence. According to Nielsen’s March 2025 report, YouTube now commands the highest total TV usage share of any media company at 11.6 percent. This marks a 53 percent increase in viewership compared to two years ago. But it is not
How older adults became YouTube’s steadiest viewers and what it means for Alphabet originally appeared in KevinMD.com.
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