Poorly targeted patient outreach is wasted outreach

The phone call from my insurance carrier came in unexpectedly one morning. “We see that you’ve just been discharged from the hospital …” I blinked. I had neither been admitted nor discharged from any hospital. When I pressed for details, the caller claimed her records showed I’d been hospitalized for more than a month. Why?

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Poorly targeted patient outreach is wasted outreach originally appeared in KevinMD.com.

 

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