Why your nonprofit hospital system is spending millions on marketing

An excerpt from Narrative Medicine in the Age of Uncertainty: When Systems Strain and Stories Steady. When a nonprofit hospital system posts a $201 million operating loss, lays off roughly 650 workers, and then buys naming rights to an NFL practice facility, it does not just create bad optics. It teaches a lesson. Not to the

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Why your nonprofit hospital system is spending millions on marketing originally appeared in KevinMD.com.

 

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